Mobile apps now have emerged as handy solutions for all everyday tasks and they have also become utility tools for a wide array of enterprises across the spectrum. The mobile app economy now has even surpassed that of many traditional businesses and industries.
As per the latest report by Statista, by 2020 the app stores and in-app advertising will produce $189 billion in revenue. The total number of mobile apps across both Apple App Store and Google Play Store already surpassed 7 million and still counting.
Naturally, every enterprise looks forward to unleashing their own mobile app for the market. But while developing mobile apps they equally need to deliver native user experience while not missing out the web.
This is precisely why hybrid apps remain the answer for most mobile app startups. Secondly, as the newcomer, they need to measure the depth before jumping on the murky water of competition in the mobile app marketplace. This is why it is advisable to build an MVP app first and improve the same over a period of time.
So, the most credible option for startups should be launching a hybrid MVP app. Are you still not convinced? Well, let us explain the benefits of hybrid apps and MVP separately through this post.
What are the Key Benefits of Hybrid Apps for Startups?
Hybrid apps became popular because of their unmatched flexibility in offering the best of both web and native platforms, seamless user experience, low development cost, and several other reasons. Let us explain the key benefits of hybrid apps for startups.
1) Offline Support
Hybrid apps storing device API to save offline data helps faster loading of the apps irrespective of the network connectivity and strength of network signal. It particularly helps startups to reach a wider audience with always-on accessibility. Hybrid apps truly practice the principle expressed by the rubric “information is a finger-tap away”.
2) Engaging UI and UX
Since hybrid apps are built to deliver consistent and seamless user experience across multiple OS platforms, it helps to boost the brand element and to deliver platform-independent usability. Hybrid apps being able to go with multiple mobile platforms can ensure a totally glitch-free and unhindered experience.
3) Native app with simple backend
Hybrid apps being integrated with various OS platforms actually work and look like native mobile apps. But it enjoys an edge over so-called native apps that remain complex when it comes to backend operation.
Hybrid apps in spite of offering platform-specific user experience provide a simple backend solution. The simple backend structure coupled up with native UI helps to deliver a consistent look and feel across multiple devices and OS platforms.
4) Low development cost
When you build a hybrid app instead of going for separate native app development for each mobile OS platform, just at one go you reduce the development cost to a minimum.
Moreover, with simple “one app for multiple platforms” approach you also make the development process faster and ensure faster time to market. This further offers competitive cost advantages for your mobile app.
5) Easy device-level integration
The great user experience of mobile apps is primarily guaranteed by easy integration with the operating system for better device-level application output. The easy device-level integration also helps easy collaboration with other compatible mobile apps of the respective platform. That is precisely why hybrid apps in many respects actually deliver a better user experience than so-called native apps.
Benefits Of Building MVP app
MVP or Minimum Viable Product has become a popular way to unleash your app quickly while keeping all options open to develop the app further over a period of time.
You can launch a basic app with the key features and then can make value additions and design enhancements further as per the user feedback. A startup instead of building a fully featured app can launch an MVP app with several benefits to their advantage. Let us have a look at the key benefits of MVP for startups.
1) Faster development
MVP approach is ideal for faster app development as it is focused to launch an app with core features and functionalities that are crucial for the intended user interactions and key app offerings. It simplifies the development project to some bare minimum tasks and thus ensures fast-paced development.
2) Competitive costs advantage
Building a mobile app is no longer akin to developing a blog with ready to use theme and template engine. It is now a complex, time consuming and a capital intensive process requiring several stages like prototyping, design, development, app testing, deployment, and marketing.
Naturally, for a startup to fulfill all these requirements seems to be a lot challenging now. MVP approach allowing you to build the app with basic features reduces the complexity and cost to a minimum.
3) Validate the app idea
You consider your app idea to be unique and extraordinary. It’s quite fine. But you need to find out whether the app can engage an audience or generate traction. By launching a basic MVP app you can validate the app idea before developing it further or fine-tuning it by addressing the shortcomings or making value additions.
4) Fundraising for app project
With an MVP app already unleashed in the market, you can attract investors easily. When you have a running app with a good number of DAU (Daily Active Users), getting the attention of potential investors becomes easier.
5) Iterative development process
The development of a successful app happens over the years and it is never a one-time process. Continuous iteration with new value additions and addressing the shortcomings are necessary to ensure audience engagement and traction. MVP approach helps you to embrace this iterative development process to the advantage of apps.
From the above elucidation, it is clear that hybrid apps with an MVP approach can really help startups and small enterprises to shape their ambition of making a solid digital footprint in the app marketplace.
While hybrid apps help them to incorporate best of both web and native apps, MVP approach helps them with the fast-paced, user-validated, cost-competitive and iterative development process. So, hybrid MVP app development is the way to go for startups starting with their mobile journey.