Myra, a 25-year-old writer, hardly gets time to get out of the house and shop for herself. However, she does need her daily essentials and thanks her phone for it, every single day! The multiple e-commerce apps on her smartphone have made life easy for her. “Easy user-interface, secure payment gateway, and product recommendations make e-commerce apps more appealing!” she adds.
In a way, she is right! E-commerce apps do make our lives easier. Our whole world has shifted online, quite literally. Over a period of time, this “storage” has grown quite large. Just like our phones, our shopping habits are becoming smart. Retailers and even e-commerce website owners are benefiting more and more from the “e-commerce app boom”.
The fact that mobile phones are easily available and are more widespread, makes it even more plausible. Mobile phones are accessible more in comparison to some retailers and computers. It is very important, therefore, that most website owners and even retailers switch to app monetization means to generate revenues.
90% of our time is used in accessing e-commerce apps
In the last decade, according to studies, the number of mobile app users has risen, in comparison to the desktop users. The levels of mobile app users have surpassed approximately 1,800 million users, every day. Moreover, the usage of e-commerce mobile apps has surpassed the levels of usage of every other genre of mobile apps. The most affected here has been gaming apps, which have declined in terms of usage. In just 5 years, the usage of e-commerce mobile apps has steadily been increasing by over 174 percent. In fact, most mobile users spend approximately 90 percent of their time on e-commerce mobile apps.
Major e-commerce website owners like Flipkart and Myntra claim that merely owning a website does not aid in sales. Both the website and a mobile app can multiply the revenue numbers. How true are their claims? Let’s find out!
Mobile apps for e-commerce companies regulate 50% of their sales.
Since the launch of their mobile app, with other interactive features, Voonik, a women’s fashion apparel online marketplace, confirms the claim. Voonik launched their mobile app in the year 2014, after which they saw their sales going up. Just recently, Voonik stated that not only have their profits seen a rise owing to their mobile apps but also their website traffic contributed to just 5 percent of their total revenues. Voonik generated most of their sales from tier two and three cities. With bigger players in the market, generating revenues heavily is never an easy task.
Not too far away from India, China has about 750 million internet users. Out of these 750 million individuals, about 95 percent people use e-commerce mobile apps to shop. The revolutionary mobile app has made Alibaba a giant in the Chinese marketspace. In a recently held Singles day event, Alibaba saw 97% sales from the mobile app, in the very first minute of the event. A large portion of the Alibaba consumers is below the age of 25, who tend to rely on the interactive technology of mobile apps. This fact is evident enough to state how a mobile app has led to a 69 percent increase in Alibaba’s revenues.
Interactionism with mobile apps
Mobile apps for all e-commerce giants and novice players are popular owing to their interactionism with the user. Experts say using a mobile app for making purchases has higher chances of turning a potential customer into a long-term consumer. In fact, the consumer data collection through a mobile app is considered to be easy in comparison to the website version of the same. Online vendors and e-commerce giants can trigger responses from customers through their search queries, their history, and their location. Their interests are easily taken into view, allowing e-commerce companies to offer multiple offers to attract them.
Mobile apps have the leverage of push notifications, in comparison to their desktop counterparts. A mobile always being by a consumer’s side has a deeper impact on the mind of the consumer. The push notifications have been known to persuade and encourage users daily to purchase new products. Push notifications from a mobile app act as constant promoters of the same.
Why are mobile apps preferred?
A very simple human philosophy lies behind this question. For many decades, humans have seen an option for comfort and luxury. Things that offer convenience are the number one choice for millennials today. Through a mobile app for e-commerce, anyone can shop anywhere, at all times. There is no stoppage to your shopping habits and needs. You could decide you need a new pair of sneakers. You can place the order in the morning while at your desk, only to enjoy the sneakers later in the day after coming back home! People not only love how easy shopping has become but also has become personalized. You no longer have to take a day off, especially to buy sneakers. You do not have to wait in the long billing queues and waste your time. This is the number one cause for the popularity of e-commerce.
Another reason why people love and trust mobile apps for e-commerce is their safe payment modes. Paying online vendors for your products is as easy as choosing them! Transactions on mobile apps have improved in the recent past. With many e-commerce companies opting for a simple and personalized wallet payment option, paying for your products was never easier. You can even pay directly to your bank account without any technical glitches.
The Internet has also helped mobile apps for e-commerce gain popularity. With the easy accessibility of faster generations of the internet, the true interactive versions of e-commerce mobile apps can be easily viewed. This interactive personality of an app, along with a smooth internet service ensures products are not abandoned in a cart.
Everything is customer-friendly
Mobile apps for e-commerce are today being developed and enhanced with a key philosophy of pleasing the customers. Consumer habits are being kept in mind, over and above everything else. Instead of developing new scenarios, trends and habits in the virtual marketspace, e-commerce companies are now opting for modern yet traditional ways of keeping their customers happy. This, in turn, ensures their revenues are always happy!
Everyone is working together, striking a balance in the e-commerce space. E-commerce has established its supremacy in the metropolitan, tier-1 cities of the country, and is also expanding to the other two tiers. Slowly and steadily e-commerce is reaching remote areas of the country as well and is going to be a revolution in the sphere of shopping in the coming ages.
In the era of mobile apps there so many good mobile app development companies are available in the market, you can contact them for a better mobile app version of your e-commerce website.